Types of Information We Collect
We collect both “Personal Information” and “Anonymous Information” about our Users. Personal Information is information that can be used to contact or identify you, such as your full name, email address, phone number, street address as well as information that is linked to such information. Anonymous Information is information that cannot be used to contact or identify you and is not linked to information that can be used to do so. It includes passively collected information about your activities on the Website and Service, such as usage data, to the extent that information is not linked to your Personal Information.
Users can access and browse a major portion of the Website without disclosing Personal Information, although, like most websites, we may passively collect certain information from your devices, such as your IP address, browser and operating system information, unique device identifier (“UDID”), and other information about your browsing behavior and device.
Voluntarily Submitted Information
We collect information that you voluntarily provide to us during your use of the Website and/or Service, including but not limited to, when you subscribe or apply to our listings, fill out the general contact form, schedule rent payments, and enter maintenance requests. Providing this information serves as consent to collect, retain, and utilize it as described herein.
Information Collected Via Technology
We may collect information from your use of the Website and Service, including your hardware model, browser type, operating system, Internet Protocol (IP) address and domain name. If you are using a mobile device, GPG Management may also receive your UDID, or another unique identifier, and mobile operating system. We may correlate this information with other Personal Information we have about you. We may also use tools such as cookies to gather information as well. “Cookies” are small pieces of information that a website sends to your device while you are viewing the website. We may use both session Cookies (which expire once you close your web browser), persistent Cookies (which stay on your device until you delete them) and third party Cookies (which are placed by a website from a domain other than ours) to provide you with a more personal and interactive experience. Persistent Cookies can be removed by following web browser help file directions.
We may use third party services, such as Google Analytics, to track and analyze online behavior data of Users. We do this to better understand how you use the Website and Service, with a view to offering improvements for all Users, and to tailor our business and marketing activities accordingly.
How We Use Your Information
We may use your Personal Information for the following representative purposes:
Send communications and administrative emails
Process and act on information uploaded in order to process applications, consumer reports, and leases on our behalf, accept payments, and accept maintenance requests
Personalize and tailor the features, performance and support of the Website and Service
Send you promotional/marketing information, newsletters, offers or other information
Perform internal operations, including fraud detection
Analyze, benchmark and conduct research on User data and interactions with the Website or Service
We may use Anonymous Information for the following representative purposes:
Perform internal operations on the Website
Improve the Website and Service and customize the User experience
Aggregate the information collected via Cookies to use in statistical analysis to help us track trends and analyze patterns
How We Share and Disclose Information
In addition to using the information collected by us for the purposes described in How We Use Your Information above, we may also share your information as described below. Please review our sharing policy closely, especially with respect to your Personal Information.
Compliance with Laws, Law Enforcement and Safety
We may disclose information we have collected about you if required to do so by law or if we, in our sole discretion, believe that disclosure is reasonable to comply with the law, requests or orders from law enforcement, or any legal process (whether or not such disclosure is required by applicable law), or to protect or defend GPG Management’s, or a third party’s, rights or property.
Aggregated Anonymous Information
Aggregated Anonymous Information is the combination of your Anonymous Information with the Anonymous Information of other Users (“Aggregated Anonymous Information”). Aggregated Anonymous Information does not allow you to be identified or contacted. We may share such Aggregated Anonymous Information with third parties.
We may share all or some of your Personal Information with the entities which own or operate the property. These purposes may include but are not limited to, managing your payments and processing your maintenance requests.
Updating Your Personal Information
During the transaction process, we will endeavour to permit you to review, change, or delete the information that you have submitted. We encourage you to update your information whenever it changes. You may ask to have the information in your account deleted, modified or removed by contacting us. You may revise your Personal Information by contacting us directly at [email protected]. However, please note that because we keep track of past payments, information relating to past payments may not be deleted. In some circumstances we are required by statute or regulation to retain certain records containing Personal Information. In those circumstances we will not be able to comply with your deletion request until our legal obligation to retain such records is completed. When we delete any information, it will be deleted from our active database, but may remain in our archives. We may retain your information for fraud detection or similar purposes. Note that if we have already disclosed some of your Personal Information to third parties, we cannot access that Personal Information any longer and cannot compel the deletion or modification of any such information by the parties to whom we have made those disclosures.
This Website and Service are not directed to or intended for children under 18 years of age. We do not knowingly solicit, collect or maintain information from those we actually know are under 18, and no part of our Website or Service is targeted to attract anyone under 18. We also do not send email correspondence to anyone who advises that they are under the age of 18. If we later obtain actual knowledge that a User is under 18 years of age we will take steps to remove that User’s Personal Information from our systems. If you are the parent or guardian of a child whom you believe has disclosed Personal Information to us, please contact us at [email protected] so that we may delete and remove such information from our system.
Security and Data Retention